There's been plenty of rainbows and peaceful green fields juxtaposed with happy faces and natural gas logos and clip art on the TV ads from the Marcellus Shale Coalition. But some companies have been taking this a step further. Catch 'em young is the motto, so here comes the Fracosaurus, or actually Talisman Terry .
From the Pittsburgh Post-Gazette:
"Community outreach efforts in shale communities target adults first, then high school students and finally the elementary set, said Larry Michael, the executive director for workforce and economic development at the Marcellus Shale Education and Training Center at the Pennsylvania College of Technology in Williamsport.
When the Marcellus Shale industry arrived, "The initial priority was to put in programs to get people off the unemployment rolls," he said.
Now, his team is working at the high school level, offering curriculum and training to teachers over the summer. It will begin the elementary-education rollout sometime after the summer."
As far as coloring books go, the literary content never outweighs the need to provide a scribbling surface for your toddler, while infusing them with a healthy, subconscious dose of whatever propaganda you are agreable to dishing out. Maybe this is aimed more at the parents than the crayon-wielding demographic. If they are old enough to read the words, they are past the 'color within the lines' simplicity of accepting whatever they are told without question. A kid-friendly coloring book might help convince them that it is not all about profit and environmental pollution, but about energy independence and 'conservation'.