Here's a question for the 6th of November, now that we've all been through two years of electioneering, but before the actual results influence (corrupt?) intuitions: did Citizen's United actually change anything big? There are many ways of getting at that question, and the answer probably depends on what you value, but my instinctive response is to say no, it didn't matter much, at least in terms of partisan outcomes:
1. If the metric is election outcomes, then I claim the impact has been negligible. Both Romney and Obama raised and spent more money, but it was basically a standoff. They both have demonstrated the ability to raise the ~billion dollars of money needed to wage a campaign.
2. I suspect campaign spending is hitting diminishing returns already in terms of ability to influence outcomes. The recent swings I remember from this election (Clinton's speech, Romney's 47% video, the first debate, Sandy and Christie) all had nothing to do with money. Basically, we've moved to a new equilibrium with ~twice as much spending, but the issues influencing elections *differentially* in favor of one candidate continue to be one or more of:
- pretty low-information: random goof-ups, media controversies and similar tripe
- largely stochastic: economy crash, bin Laden death, Libya, hurricane
- cultural and strongly emotion/values driven, pretty resistant to *monetary* influence: rape/contraception, religion, gays.
3. If you worry about the wastage of a billion odd dollars of money, then sure, this is an issue. I would argue that it doesn't underwrite the amount of panicked/outraged commentary that decision generated. To set a scale, we're *comfortably* in sub-chewing gum territory.
I'm being rather too blunt here; if I spent ten more minutes on this post I'd be able to write down a para on ways that the spending rise (and more importantly, the composition of this rise) has mattered. But it's useful to make zeroth order statements at the outset, and it sure seems like Citizen's United and campaign finance have mattered rather less than people were forecasting back in 2010.
You make valid points, especially about the chewing gum. Justice Scalia drew a similar parallel with cosmetics.
http://www.youtube.com/watch?feature=player_embedded&v=UgQGJjQq4uk
Then there's this.
http://www.3quarksdaily.com/3quarksdaily/2012/11/a-campaign-map-morphed-by-money.html
The real money is not spent on advertising as much as lobbying which influences the elected representatives responsible for crafting policies and legislation. Occasionally some ad or other will have an impace, but most everyday voters are indifferent to policy matters that do not concern them directly. Campaigns are mostly competing games of bait-and-switch and bending the narrative.
Posted by: John Ballard | November 06, 2012 at 09:48 AM
Hi John,
Thanks for the reply and links.
- I love these cartogram maps, if only because otherwise the nation (especially if you go to the county level) looks basically all red.
- That said, I didn't really see that "morphing by money" was doing anything in that video - if you weighted by predicted/historical margin of victory, or difference in party identification, you'd get the same map. The purpleness of the state attracts the money because that's where spending matters. This is bad, but the root cause of the distortion is the EC, not money.
- The way to see the impact of money - in those states or anywhere else - would be to do some regression to relate difference in spending to outcomes, taking into account all the other usual suspects. Even such a relation if found would be tricky, since one reason a candidate might have trouble raising money is an enthusiasm gap, which reverses the arrow.
- Scalia ends that interview on a really weak note when he suggests that voters know who's speaking even when they don't know who's funding the speech.
Posted by: prasad | November 06, 2012 at 12:14 PM
Timely.
Posted by: Dean C. Rowan | November 06, 2012 at 01:59 PM
Last night's election results prove Prasad's point.
Posted by: Ruchira | November 07, 2012 at 12:57 PM
Here is a New Yorker cartoon.
http://www.condenaststore.com/-sp/Think-we-could-get-anyone-to-buy-our-vote-New-Yorker-Cartoon-Prints_i9114561_.htm
Posted by: Ruchira | November 07, 2012 at 02:42 PM
Re. shadow money and real under the table stuff - I have a weak hunch it's much larger than the declared spending. It seems incredible that with the most powerful job in the world on the line, total spending would be only in the few billion dollar regime. I'd think Lockheed Martin alone would spend in the hundreds of millions - they'd be crazy not to. Maybe they think it's more cost effective to buy politicians after election. That sort of spending and bribing is basically unregulated and unregulatable, since illegal to begin with.
I don't know whether last night should strengthen my view re Citizens or not - they both spent oodles, and I don't know if that extra money played a decisive role in shaping views of Obama or Romney. There was a long article at the Washington Post about how Obama defined his election strategy, and one of the points made was the use of ad money to sculpt views of Romney, starting with the fundamental decision to focus on wealth and wall street, not flip-flopping or the lack of core beliefs. (Very nice article btw, if you haven't seen it. Supposedly what went wrong in the first debate was sheer overconfidence. Obama didn't prepare. http://www.washingtonpost.com/politics/decision2012/the-strategy-that-paved-a-winning-path/2012/11/07/0a1201c8-2769-11e2-b2a0-ae18d6159439_story.html
)
Incidentally, after the results, I'm wondering if "highly number-aware election geek with lots of local knowledge" is going to become a booming and even better paid job description. The real superstars like Axelrod or Rove in '04 might be both too famous and too ideologically committed to be for inter-party sale, but at even one rung lower you might have action. You could see small armies of mathy, data rich election pros for sale to the highest bidder. If you get the best experts on a county, you win the election there, so it's a new competition. Say there are ~250 counties that "matter" so every campaign needs five people in each of them permanently on hire. It could be the new zero sum brain-drain for smart college grads, after high-frequency trading.
Posted by: prasad | November 07, 2012 at 06:25 PM
I think unlike third world countries where bribe taking occurs in office and openly, in more "regulated" nations like the US, it occurs after the tenure in office - as lobbyists, in the form of foundations and speaking engagments.
Posted by: Ruchira | November 07, 2012 at 06:52 PM
I recall as an undergrad at Georgia State hearing that we had a highly respected school of Business. And the elite of the business school were studying actuarial science, the numbers geeks working for insurance and financial firms who get the big bucks.
It's not a stretch to think of today's election strategy geeks as an elite cohort.It seems Nate Silver comes out of this election as a rock star for polling. And the Obama team turns out to be for politics what Michael Phelps is to swimming.
This commentary describes how the Obama team won using the Rove formula.
http://washingtonexaminer.com/obamas-victory-is-a-victory-for-karl-rove/article/2512858#.UJsD3G_A-62
He DIDN'T BUILD THAT vehicle but he sure learned how to drive it.
Posted by: John Ballard | November 07, 2012 at 07:07 PM
Ruchira, I'm too cynical perhaps, but I suspect it's more than just speaking fees and foundations. I think Goldman Sachs/JP Morgan, or Microsoft in the antitrust days, or Shell or whoever wants that new pipeline, or RIAA and company, these people are probably making actual honest-to-goodness Cayman Islands transfers to persuadable congressmen, senators, high ranking officials, secretaries and the like. Then again, while Larry Summers is rich, he's probably ten million rich, not half a billion rich. I guess if you have the mindshare and are on the speed-dial, you don't even need the bank account number.
John, Nate Silver is a genuine positive side to the attack of the quants in elections. May it continue, and reduce the noise of uninformed or wishful commentary. A dozen or so actual academic statisticians should take up the task too...some guy with a secret spreadsheet isn't enough! In fact, why aren't Gallup or Pew averaging polls themselves?
What I'm worried about though is basically people like John Fund or Chuck Todd on TV yesterday, except with more info on individual localities - people who grew up in that state before going to college maybe. Think about it - an army of even two thousand at a 100k a year is 200M, which is starting to be within the budget of these campaigns. The Rove article is very interesting, and there's some truth to it, but Obama didn't invent the Akins and Angles and similar tea party types. The material was there to exploit, not like Swift Boat. I also lol'd to hear 2007 described a year when Americans didn't think of themselves as red and blue staters :)
Posted by: prasad | November 07, 2012 at 09:18 PM
Interesting navel-gazing going on here:
http://www.politico.com/news/stories/1112/83549.html#ixzz2BbZF4I1M
Posted by: Sujatha | November 08, 2012 at 04:49 AM